Rename the Mainstream Media

by Jerry Richardson   9/29/14

Can anyone out there help Joseph Farah of WND rename the “mainstream media”?

Here’s what Joseph is trying to do:

What am I struggling over?  Rebranding what we have for too long euphemistically referred to as “the mainstream media.”
But what to call the dinosaurs to expedite their extinction?
Rename Mainstream Media

Here’s the name Farrah suggests:

I call them the “lapdog media.”

There is certainly a problem with the label “mainstream media.”  I have noticed that every time I write something that requires the mention of that worn-out name; I have difficulty because I fully realize the label’s obsolescence.  It just doesn’t fit any more for many reasons.  For me, the primary reason the term doesn’t fit the targeted media anymore is NOT because of the growing obsolescence of the term; it is because the term carries a lingering connotation of respectability that the media-agencies referred to have not had for a long time.  They are no longer respectable. They have become a disgrace.

The thing to accomplish then with any proposed relabeling of the “mainstream media” is to adopt a fitting marketing-label (memorable, easy-to-use, carries visual connotations, etc.) that communicates very accurately the deserved negative denotations and/or connotations or both.  In other words, the label should communicate, if possible, some, or all, of the following actions that describe the majority of the entire group (members of “mainstream media”):

  • They have become disgraceful.
  • They are Left-wing partisans.
  • They favor socialistic practices.
  • They despise Christians.
  • They despise Conservatives.
  • They despise the US military.
  • They pander and appease Democrat politicians.
  • They despise and undermine Republican politicians.
  • The praise and promote Progressivism.
  • They report opinions not news.
  • They only report facts they favor.
  • They leave-out important facts.
  • They engage in downright dishonest reporting.
  • They no longer practice journalist ethics.
  • They are often ignorant yet remain arrogant.
  • They have become extremely dangerous to liberty.

I fear that we may be discussing an almost impossible labeling-mission here. How could all of the above notions be packed into one single label?

I got it!  Here’s my suggestion:

Let’s call them the HydraMedia!

Here’s why.  With all of the many dangerous facets (heads) and all the serpentine, dishonest tactics (movements) the label Hydra absolutely fits:

In Greek mythology, the Lernaean Hydra (Greek: Λερναία Ὓδρα) was an ancient serpent-like water monster with reptilian traits. It possessed many heads – the poets mention more heads than the vase-painters could paint – and for each head cut off it grew two more. It had poisonous breath and blood so virulent that even its tracks were deadly. The Hydra of Lerna was killed by Heracles as the second of his Twelve Labours.
Lernaean Hydra

OK: Joseph Farrah has proposed his label; I’ve proposed mine.

What’s your proposed label?

©2014, Jerry Richardson

Have a blog post you want to share? Click here. • (1527 views)

This entry was posted in Blog Post. Bookmark the permalink.

17 Responses to Rename the Mainstream Media

  1. Timothy Lane says:

    There are numerous good proposals. Rush Limbaugh uses “drive-by”, since that describes what they do to conservatives. Sarah Palin uses “lamestream”, since their thinking certainly is lame. Their political agenda could be used to describe them as the partisan media, the bigoted media, or (as Farah suggests) the lapdog media. I use the synoptic media, which comes from Biblical studies and refers to the similar (but not identical) gospels of Matthew, Mark, and Luke.

    Whatever it is, the important thing is to spread contempt for them. Journalism today is the lowest civic occupation. It’s not that they’re more dishonest than politicians or lawyers or used-car salesmen. But when you note that they’re also no less dishonest, and contrast that with their self-proclaimed professional ideals, no one falls further short of what they’re supposed to be.

  2. Anniel says:

    I saw the hydra as I read so -yes to that. Especially when one sees how each “talking head” parrots the other “talking heads”, ad infinitum. You don’t even have to chop the heads off, so they must have only one body that just keeps spawning more of them, all spewing the same lies. Where is Heracles when you need him?

    • Timothy Lane says:

      My 6th grade teacher was an enthusiast of the Greek myths, which is where I developed my interest in classical Greek material. So I appreciate someone using the Greek Heracles (or Herakles) rather than the Latin Hercules.

  3. GHG says:

    Jerry, I applaud your effort and agree it is needed. However, I don’t favor your suggestion because I think “hydra” is not a “word” known by enough lofo’s to make it effective. Many would think “hydro” and assume it had something to do with water.

    I prefer a more direct approach and rather than innuendo or a play on words I would go with “lying media”.

  4. Brad Nelson Brad Nelson says:

    The New Pravda.

    • Timothy Lane says:

      Robert Conquest once pointed out that pravda means “dogma” as opposed to istina, meaning “factual truth”. (A friend of mine once wondered about this, saying that in the Ukrainian Orthodox Church, they refer to the Gospels as istina. Of course, he’s an agnostic, so the idea that Christians consider the Gospels as factual evidence wouldn’t occur to him.)

  5. Kung Fu Zu Kung Fu Zu says:

    How about “Congregatio de Propaganda Fide'”? Going back to the original name seems appropriate when talking about spreading a religious message.

  6. Glenn Fairman says:

    1. The Advocacy Media
    2. The Clerisy
    3. The State -sponsored media
    4. The Agit-prop corps.

    • Brad Nelson Brad Nelson says:

      Number four isn’t bad at all…isn’t bad at all, indeed.

    • Timothy Lane says:

      I’ve seen “clerisy” used in general for the liberal class, but it seems to be more extensive than merely the synoptic media. Agit-prop certainly describes what most of them produce (and I think the term comes from communist tactics).

    • Jerry Richardson says:

      I like all four.
      Not sure I’ll every accomplish my target of one.

  7. M.C. Shults says:

    I suggest the term “leftist-establishment media”, as simple, straightforward and accurate. It also points up the fact that the hedonistic 60’s generation that was always rambling on, often incoherently, about “the establishment”, now IS the establishment; –and an oppressive one at that.

    • Brad Nelson Brad Nelson says:

      It also points up the fact that the hedonistic 60’s generation that was always rambling on, often incoherently, about “the establishment”, now IS the establishment;

      Thanks for saying that Mr. (or Mrs.) Shults. One of the most under-appreciated facts is that the “Question authority” bumper-sticker crowd of the past is now in charge and they are the last ones to question authority or to say “Descent is the highest form of patriotism.”

      It’s an occupational hazard to come off as a fuddy-duddy, but I insist that very little came out of the 60’s that was any good…and much that was stupid and harmful. Consider, if you will, the plain fact that all those nice (and I admit they are nice) Bob Dylan and other protest songs had the effect of undermining American culture (with its emphasis on Utopia) and ushering in Obama.

      And to see my own state legalize marijuana is to suggest that these tie-dyed idiots learned nothing from the 60’s. Please proceed to write your opinionated and erudite article on this subject, Mr. (or Mrs.) Shults, and I will publish it here. It is long since past time to puncture the myth of the 60’s. If someone has already done so in book form, perhaps they can share a good link or book title with us. I’d be interested in reading it.

    • Jerry Richardson says:


      leftist-establishment media

      I like it.

Leave a Reply to GHG Cancel reply

Your email address will not be published. Required fields are marked *